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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Anselmo Ramos

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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Anselmo RamosA definitive resource for advertising professionals and aspiring creatives alike, this industry standard text delivers practical insights into crafting compelling campaigns. Sullivan and Ramos combine decades of expertise to guide readers through conceptual development, execution techniques, and navigating the evolving digital landscape. Essential reading for anyone serious about mastering the art and science of persuasive advertising.
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This is nowhere near the 2.7 inches advertised. After waiting 4 days for it to expand, it never got higher than 1.75 inches from bottom to the highest point. Also, I'm not sure what kind of Talalay they claim to use; this was hard as a rock.
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